Define Your Website Personas and make a Roadmap for Every

We now got to work further and dig deeper. Our next step is to obviously identify and document who involves your website. If we will group these visitors into segments, we’ll be ready to better market to them. We call these groupings website personas.

Here are two examples of personas:

• University – Future students, parents of students, existing students, or future faculty members
• Shoe Store – Men, women, boys, girls

Dig out a bit of paper and make website personas by segmenting your target market into individual groups. For each group, identify the subsequent key elements:

• Persona name
• Demographics
• Pain points and/or needs
• The offering that meets their unique needs
• Path to persona-based content
• Call to action for converting into lead, sale, etc.